Printemps to Unveil Luxury E-Commerce Site

Move over, 24 SèvresPrintemps is the latest retailer to dive into the increasingly crowded field of luxury e-commerce with the planned launch of a website dedicated to top-end brands by 2020, CEO Paolo De Cesare said Tuesday.

“We want to create an offer for luxury and designer, which will be under the banner of,” De Cesare told a press conference held at Perruche, the new rooftop restaurant at the Printemps flagship on Boulevard Haussmann in Paris.

The Qatari-owned department store chain is targeting a launch date of late 2019 or early 2020 for the site, which will complement its e-commerce platforms: Place des Tendances, which sells contemporary and high-street brands, and Citadium, its young and sporty retail banner.

“What we see in e-commerce is similar to retail: We are moving from generalist websites like Amazon, which sells absolutely everything and tries to go higher in the market, to specialized websites that are very focused on specific target groups — and that’s what we believe we will do,” he explained.

Printemps, which is on track to post record revenues in 2018 despite a backdrop of declining clothing sales, plans to invest more than 6 million euros ($6.98 million) to upgrade its existing e-commerce facilities in Pantin near Paris, with a view to capturing a global audience, De Cesare said.

While Place des Tendances competes against the likes of Asos and Zalando, “on the luxury, we will be more positioned against Net-a-Porter and Matches,” he added.

This story was reported by WWD and originally appeared on

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