HBC Sells Gilt to Rue La La

Two years after acquiring the off-price luxury goods e-tailer, HBC is divesting Gilt. Flash sale site Rue La La has entered into an agreement with Canada-based HBC to acquire the firm and form Rue Gilt Groupe.

Both brands will continue to operate independently, the companies said, retaining their separate identities and serving distinct customer segments.

Rue La La said it intends to hire more than 150 associates to run the Gilt business in New York, Boston and Kentucky, as well as other sites across the country. “Having achieved record revenues and profits in 2017, Rue La La is poised to further strengthen its leadership position in fashion off-price e-commerce. Through the acquisition of Gilt and our evolution into a multi-brand platform, we are equipped for an acceleration in growth, innovation and profitability,” said Rue La La CEO Mark. “Together with Gilt, Rue La La looks forward to increasing our presence and offering the attainable luxury and best-in-class experience that today’s customers demand.”

The Rue Gilt Groupe portfolio will serve over 20 million members with a focus on young, affluent, fashion and brand-conscious consumers, according to the companies

“This transaction places the Rue Gilt Groupe in the premier tier of e-commerce growth companies,” said Michael Rubin, executive chairman at Rue La La. “Our two distinct brands have large, highly engaged customer bases, cutting edge technology and mobile leadership. With enhanced scale and efficiency, we expect our growth trajectory to quickly enable us to surpass $1 billion in total sales.”

The transaction is expected to close in July 2018.

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