This Is the Most Sought-After Logo in the World

It’s official: Supreme reigns supreme for 2018. Global fashion search platform Lyst recently released its Year in Fashion report, tracking over 100 million searches from over 120 different countries in the past year. In the report, Supreme was named the hottest and most distinctive logo of the year, winning out over luxury designer fashion houses.

Supreme x Louis Vuitton
A Supreme x Louis Vuitton handbag.
CREDIT: Shutterstock

Lyst described the ranking by saying: “Supreme’s iconic red box logo is fashion’s hottest status symbol. From the 1,000-plus percent search frenzy when sellout collaborations launch, to the sky-high resale value of Supreme branded pieces, Supreme’s was the most wanted logo of 2018.”

bella hadid, Supreme x Zoom Streak Spectrum Plus
Bella Hadid in Milan wearing Supreme x Nike Zoom Streak Spectrum Plus sneakers.
CREDIT: Splash

Supreme started out in 1994 in New York and was founded by James Jebbia as a brand aimed originally at the skateboarding world. Now, 24 years later, it has expanded into one of the biggest streetwear brands in fashion, worn by celebrities and athletes from all sectors of the industry.

In 2017, Supreme did an exclusive collaboration with Louis Vuitton, and this year, the brand won the Council of Fashion Designers of America’s Menswear Designer of the Year Award.

supreme, justin bieber, nike air Huarache ultra
Justin Bieber wearing Supreme.
CREDIT: Rex Shutterstock

Along with Supreme, other brands that made the top 10 for hottest logos included Champion, Fila, Prada, Gucci and Céline (after Hedi Slimane took over and dropped the accent, searches for Phoebe-era Céline pieces immediately spiked on resale sites).

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