That’s sneakers, just in case you’re wondering — Puma, specifically. Even more specifically, the label’s new Muse Echo style. Brand ambassador Cara Delevingne is once again fronting Puma’s spring/summer 2018 “Do You” campaign, and this time around she’s doing it from the bath.
Last year, Delevingne opened the debate with her documentary series “Do You,” which featured strong women with unique backgrounds, and this time around, the model and actress has been shot by photographer Cass Blackbird, lounging beside an eminently chic bathtub replete with foam. She’s dressed in the latest pieces of the Sportstyle Puma Women collection plus a pair of the label’s new Muse Echo sneakers.
The shoe, done in monochrome with metallic accents, borrows graphic details from both the martial arts and the ballet world, fusing exaggerated geometrical shapes with light feminine materials. Coming on the heels of Balenciaga’s Triple S and Louis Vuitton’s spring ’18 space-age kicks, the overstated silhouette is bound to capture hearts and minds. New iterations set to launch throughout 2018 are to include luxe satin fabrications in new colors.
Also in the mix for spring is an update on the Puma creeper, the Trace Platform with stacked midsole and new rubber outsole. The first release features three seasonal colors: Olive Green, Safari and Puma Black. We don’t necessarily recommend wearing them in the tub, but each to their own. Either way, it’s not difficult to see why Puma was awarded Footwear News’ Marketer of the Year at last week’s FNAAs.
Both styles are available now.