Ah, for the olden days.
Their new nine-piece men’s collection features classic apparel and footwear silhouettes, decorated throughout with a green-and-white fig-leaf print. The official launch is set for April 28, though some styles are available now on Reef.com.
“We designed this third collection around a spring release and were inspired by Reef’s deep roots in surf culture,” Tom Cooke, Reef’s VP of footwear, said in a statement. “Specifically, we looked at vintage California surfing from the 1950s to ’70s as a point of reference. It’s simple, timeless surf wear that’s been elevated through Masafumi’s choices around comfortable, quality materials and details.”
For his part, Watanabe created a lifestyle collection for the true surfer and outdoor enthusiast. “There are military details like functional pockets and quality materials in the collection for a surfer on the move, exploring up and down the coast,” he said.
The footwear in the M.W. for Reef collection includes two flip-flops: a fig-leaf-print Switchfoot rubber style ($25) and a special version of the leather Voyage style ($110).
M.W. for Reef Switchfoot printed flip-flop, $25; reef.com
Also included are the Landis slim-fit lace-up in khaki ($70) and the Mission sneaker in a dark olive ($100), both featuring fig-leaf details.
M.W. for Reef Mission sneaker in olive, $100; reef.com