Why Are These Brand-New Nike Shoes Getting Dipped in Coffee?

A Portland coffee shop is doing something that could make sneakerheads squeamish.

Sneaker-themed shop Deadstock Coffee shared yesterday images of sparkling all-white Nike Flyknit Racer “Goddess” shoes getting submerged in a container of coffee. According to the Instagram caption, the coffee-drenched kicks are a custom creation for Nike employee @phase2.

The “Goddess” Nike Flyknit Racer was released in March to celebrate International Women’s Day. The sneakers feature an all-white knit upper with a Phylon midsole and Zoom Air cushioning. The unisex kicks can be picked up on sale now for $129.98 from finishline.com.

Deadstock Coffee was founded in 2016 by former Nike employee Ian Williams. The Portland-based shop specializes in sneaker-themed beverages with an emphasis on athletic decor. For more information, visit deadstockcoffee.com.

Nike Flyknit Racer
Nike created this pristine "Goddess" Flyknit Racer to celebrate International Women's Day.
CREDIT: Nike

Nike Flyknit Racer “Goddess,” $150 on sale for $129.98; finishline.com

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