Registration for the brand’s 2017 Custom Culture contest is open now through Feb. 10. Although the contest is for high school students, only authorized teachers or faculty members will be able to enter on behalf of their schools.
Vans will begin the process by choosing 3,000 schools to participate before narrowing the selection down to the top 50 designs. From there, each school’s fate lies in the hands of the people, as the public will be able to vote for the top five designs that progress to the final stage. Those five schools will then be flown to Los Angeles, where a panel of judges will select a $50,000 grand prize winner.
In addition to the annual sneaker design contest, Vans is giving students another opportunity to earn cash for their school. By creating a “design or print that best exemplifies technology in design” to be featured on the vans.com/customs landing page, students will have a chance to win $5,000. To make the deal even sweeter, the winning design will be available for the public to use when creating custom sneakers.
Vans’ partners in the 2017 Custom Culture contest include Journeys, Blick, Americans for the Arts, and Laguna College of Art and Design.
Last year’s Custom Culture grand prize winner was John P. Stevens High School in Edison, N.J. Its New Jersey diner-inspired designs are pictured above.
For the official registration form and rules, blank shoe templates, and frequently asked questions, visit customculture.vans.com.