Under Armour Has a New Sneaker Model for Stephen Curry

Stephen Curry started the season in the Under Armour Curry 3, but could finish the campaign in an all-new model.

Under Armour unveiled today the Curry 3Zero, a new court-ready sneaker bearing the reigning NBA Most Valuable Player’s name. The new look comes with the second half of the season underway and a playoff appearance already guaranteed for Curry’s squad, the Golden State Warriors.

Under Armour Curry 3Zero
The Under Armour Curry 3Zero in the limited edition white and gold colorway.
CREDIT: Courtesy of Under Armour

The shoe, according to the brand, is inspired by protective armor worn by history’s toughest warriors. It was constructed with a rugged upper for added protection, and boasts a quickness-enhancing stability system.

The Under Armour Curry 3Zero arrives in stores on May 1 and will retail for $120 (a drop from the Curry 3’s retail price of $140). The shoe will be sold at Under Armour Brand Houses, online at ua.com, select Under Armour retail partners throughout the country.

But there is a chance for fans to get the shoes before the May 1 drop date.

Curry, along with Under Armour and retail giant Foot Locker, are allowing fans the chance to get a signed pair of the shoes. The retailer’s flagship on 34th Street in New York City will have 30 signed pairs of the shoe in a limited-edition white-and-gold colorway. This is the only chance to get the white-and-gold look, as it will not come to retail.

Under Armour Curry 3Zero
Another look at the Under Armour Curry 3Zero.
CREDIT: Courtesy of Under Armour.

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