The Weeknd’s First Puma Sneakers Come Out Next Month

After teasing a sneaker collaboration with Puma in April, Canadian recording artist The Weeknd has announced the official release date for his first namesake kicks.

Dubbed the Parallels, the high-top The Weeknd x Puma sneakers are set to drop Aug. 24. The shoes thus far have been seen solely in a off-white/light gray leather makeup, although it’s likely that more styles will follow.

In May, sneaker reseller @benjaminkickz shared a detailed look at a sample version of the model. The high-top silhouette has The Weeknd’s signature “XO” graphic on the tongue, a heel zipper closure and a thick, stacked sole.

The Weeknd signed a brand ambassador deal with Puma in September and has since been the face of numerous campaigns, including the Tsugi Netfit and most recently the Ignite Limitless Netfit.

The Weeknd x Puma
The tongue of The Weeknd's Puma sneakers features the recording artist's XO branding.
CREDIT: Instagram: @benjaminkickz
The Weeknd x Puma
Puma's signature formstrip branding appears on The Weeknd's collaboration.
CREDIT: Instagram: @benjaminkickz
The Weeknd x Puma
The heel of the The Weeknd x Puma sneakers features a zip closure.
CREDIT: Instagram: @benjaminkickz
The Weeknd x Puma
The unreleased The Weeknd x Puma sneaker uses a high-top silhouette.
CREDIT: Instagram: @benjaminkickz

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