Through his personal social media accounts, Johnson stated that the latest installment of the Project Rock Collection with Under Armour, highlighted by his Rock Delta sneakers, will arrive in stores on April 5. And like only The Rock can, he showed off his sneakers clangin’ and bangin’ in his favorite place: the Iron Paradise, aka the gym.
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Part 3 of 5. This is the fun part of my workout where shit gets real and I see all the execs from @underarmour @sevenbucksprod @sevenbucksds and film crew just stare and get very quiet. Good. Stay quiet. I'm the nicest guy in the world, but not when I train. It's my time and when I tell people "Don't talk to me and kindly stay the f*ck outta my way", I mean it. We're the hardest workers in the room. Break out the chains. #BeUnstoppable #UnderArmour #RockGear NEW gear drops APRIL 5th. 🔥🔥
To show off the latest looks from the Project Rock Collection, Under Armour and The Rock’s production company, Seven Bucks Productions, shot the celebrity in the line over two insane workouts — one in Los Angeles and the other in Hawaii. The workouts can be seen on Instagram in five separate video posts, as well as one four-minute video on YouTube.
Prior to his sneakers getting a release date, Johnson and Under Armour dropped several gym-ready apparel items and accessories, such as T-shirts and duffel bags. The Rock also unveiled his alarm clock mobile app, The Rock Clock, last May.
In October, The Rock gave fans the best look at the shoes until today’s unveil — during, you guessed it, a workout — promising the kicks would be available in 2017.