Fresh off inking a longterm partnership in September, Selena Gomez and Puma have a launched a campaign centered around the brand’s new Phenom trainer sneaker, which the brand calls its its “most savage” and most functional fashion trainer yet.
The Phenom is built with all of the technology you need to excel during high-intensity routines in the gym, but also designed with an emphasis on style for the streets. In other words, you can wear the versatile kicks to your morning workout, then keep them on as you continue about your day.
At the top, the Phenom’s upper features a high-top silhouette with a mesh and neoprene collar for a combination of breathability and support. Down lower, it uses Puma’s foam-based Ignite cushioning in the heel and exaggerated rubber in the forefoot for improved durability.
“Puma has changed the game when it comes to the mash-up of athletic wear and fashion,” Gomez said in September after the partnership was announced. “It’s amazing to see this influence on style and culture and I’m excited to be a part of it.”
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