When it comes to staying cozy and comfortable, there aren’t many who do it better than Canada’s Reigning Champ. And when you combine its comfort-first approach with tried-and-tested Adidas tech such as Boost and Primeknit, you get a mix of the best of both brands.
After delivering Ultra Boost and Pure Boost X Trainers in November, Reigning Champ and Adidas are back at it with more sneakers and apparel. This drop includes a brand new Ultra Boost look as well as the Canadian brand’s first AlphaBounce collaboration.
Shifting gears from the black-and-white 1.0 knit found on their first Ultra Boost collab, this version uses the sneaker’s latest 3.0 pattern. It features a white heather knit with a leather support cage and reflective branding.
Meanwhile, the Reigning Champ x Adidas AlphaBounce boasts a gray space-dyed engineered mesh upper with leather accents.
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In addition to the footwear, this collection includes seamless Primeknit hoodies, bomber jackets, and pants for men and women. The Primeknit apparel will be accompanied by woven jackets, crewneck and zip-up sweatshirts, t-shirts, pants, shorts and tank tops utilizing Reigning Champ’s signature heavyweight French terry material.
This collab arrives April 7 online at adidas.com and reigningchamp.com and will also be available in-store from Reigning Champ flagship stores, select Adidas and Foot Locker locations and select boutiques.
The apparel is priced at $40 through $225, while the Ultra Boost retails for $200 and the AlphaBounce will cost $150.