Sneakers that help you score pizza wherever you are? Nothing seems impossible now.
According to multiple reports, Pizza Hut is set to release a limited-edition high-top sneaker that will allow the person wearing them to have pizza delivered to wherever they are. The sneakers were designed to the liking of Droga5 (the ad agency behind the campaign) and Pizza Hut by Dominic “The Shoe Surgeon” Chambrone, the acclaimed customizer told Footwear News. The shoes use geolocation to find where you are and connect with the Pie Tops app, an Adweek report states. To order a pizza, the user simply pushes the tongue on the shoe.
The shoes, dubbed “Pie Tops,” are part of the pizza chain’s campaign for March Madness, according to reports. There will be 64 pairs produced, which is the same number of college basketball teams that participate in the annual tournament to crown the best team in the States.
NBA great Grant Hill, once a brand ambassador for Fila, stars in the Pizza Hut commercial that debuted Tuesday promoting the company’s $7.99 two-topping pizza offer. In the clip, Hill is rocking the kicks.
Droga5, the ad agency behind the Pizza Hut initiative, also develops Under Armour’s advertising content.