Nike has its share of ubiquitous logos — the Swoosh, its signature Futura Bold typeface, and the Jumpman are a few of the brand’s most notable emblems — but that’s only the beginning of a deep archive of iconic and lesser-known logos it has used over the years.
One such logo is its “Baby Teeth” logo, a bold, staggered design created in 1976 by original Nike employee Geoff Hollister. It’s not a logo you see everyday — but you could be seeing a lot more of it soon.
The “Baby Teeth” logo will be used on NikeLab’s upcoming Meadow sneaker, a revamped version of a 1980s Nike tennis shoe.
The 2017 NikeLab iteration of the Meadow carries over the sneaker’s original midsole and overall silhouette, but substitutes its traditional shoelaces for a two-strap Velcro.
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Constructed in a light pastel canvas with a white midsole, this NikeLab Meadow style will be available beginning tomorrow from the Nike+ app and nike.com/nikelab at 1 p.m. ET and can also be found in store at select retailers.