On June 1, Nike will release its annual “Be True” collection in celebration of LGBT Pride Month.
The Air VaporMax is arguably the most eye-catching look of the group. It uses a dark violet Flyknit upper and a first-of-its-kind multicolor Air bag, which uses a new dyeing process to achieve its color-shifting look.
Elsewhere, the Air Zoom Pegasus 34 takes inspiration from unicorns with a platinum upper, pink Flywire and pearlized accents.
As the only retro model in the group, the classic Cortez features a suede upper and a six-color rainbow ribbon at the tongue.
The “Be True” collection’s Flyknit Racer makes use of vacuum-printed sublimation for vivid, high-res colors on what Nike says is the first-ever eight-color rainbow Swoosh.
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This collection will be available globally beginning June 1 from the Nike+ and SNKRS apps, nike.com/nikelab and select Nike retailers.
Nike’s “Be True” campaign debuted in 2012 after a group of employees decided to bring their NIKEiD creations celebrating the LGBT community to a wider audience. According to Nike, it has provided approximately $2.5 million in financial support to LGBT-related causes since the project’s inception.
UPDATE: The “Be True” collection launches June 1 globally, with the U.S. release taking place on June 5.