Why People Are Willing to Pay $8,000 for LeBron James’ Rookie Sneakers

Ahead of the Nike Air Zoom Generation’s official return later this month, 23 pairs of LeBron James’ rookie year sneakers are being auctioned by StockX. The drop is part of its “Cavs Court” SPO package, which includes a Cleveland Cavaliers championship ring and pieces of the Quicken Loans Arena hardwood from the team’s 2016 NBA title run.

With roughly 32 hours remaining in the auction, as of noon ET today, the highest bid for this commemorative package sits at $8,000 and is trailed closely by three bids above $7,000. According to StockX’s official rules, the top 23 bids will win the sneakers and the “Cavs Court” SPO.

StockX Cavs Court SPO Package
A look at the bidding activity for the StockX “Cavs Court” SPO.

In addition to the Air Zoom Generation set, StockX has created a matching “Cavs Court” SPO for the upcoming LeBron 14 “Out of Nowhere,” which James debuted on Christmas Day. As of noon ET, the LeBron 14’s highest bid is $3,800.

The Air Zoom Generation will officially release at select Nike Sportswear retailers on Jan. 25 for $175. Some NBA players have already been spotted wearing the sneakers on the court.

Nike Air Zoom Generation
The Nike Air Zoom Generation “First Game.”
LeBron James
LeBron James wears the Nike Air Zoom Generation in 2003.
StockX Cavs Court SPO Package
The StockX Nike Air Zoom Generation “Cavs Court SPO” package.

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