James took to Instagram to share that Nike will bring back the “First Game” colorway of the Air Zoom Generation signature sneaker. The white, red and navy colorway was worn by James on Nov. 5, 2003 — a date that is embroidered on the sneaker’s liner — during his first regular season NBA home game as the Cleveland Cavaliers hosted the Denver Nuggets.
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When I held these shoes for the first time I couldn’t believe I was holding a Nike sneaker with my name on it AND that they’d forever be known as the “LeBron’s.” Bronny was a baby. V was still in high school. Mom and I were barely out of the Springhill projects. We only dreamed of days like that and then they became reality. This shoe changed my life, my family’s life, and we’ve been lucky enough to change the lives of people around us. This shoe is for EVERY SINGLE person with a dream and a passion. No matter what your situation is. From the projects to the palace, this shoe is a symbol that you can do anything. FIRE IS BAAAAAACK #AZG #StriveForGreatness🚀 #JustAKidFromAkron🙏
In addition to the “First Game” colorway, there’s been talk on social media that Nike will release a second Air Zoom Generation colorway this year. There is no confirmed release date for either pair.
James himself has been hinting at retro reissues of his signature sneaker line since 2013. In 2015, he wore a number of older signature sneakers including the LeBron 3 and LeBron 3 Low, captioning various social media posts with the hashtag “#RetrosMaybeYesMaybeNo.”