How Computer Vision and Machine Learning Will Help You Find the Perfect Shoe Size

The nagging frustrations of ill-fitting shoes could soon be a thing of the past thanks to technology developed by Swedish company Volumental.

New Balance has partnered with Volumental to install 3-D foot scanners in select stores worldwide that use foot measurements such as width, height and girth to determine a customer’s ideal shoe model and shoe size.

Although the technology behind Volumental’s scanners may be complex, the process is simple: Customers step into the 3-D foot scanner, which transfers information from their feet to a tablet within seconds. The data is then matched with the proper shoes and size for a perfect fit.

“Volumental’s product has created a completely new way of interacting with our customers. It brings New Balance’s unique fit story to life in a personal & relevant way for each of them. Customers love it and our staff love it,” said New Balance international retail director Jonathan Clark. This solution is providing instant value on the shop floor and allows us to personalize service offerings. New Balance is taking the next step into digitizing retail and we see Volumental’s solution as a true game changer in achieving this.”

Volumental Foot Scanner
Volumental’s 3-D foot scanner is now available in select New Balance stores.
CREDIT: Volumental

Watch on FN

Volumental originated in Stockholm and is made up of a team of 20 researchers and experts, five of whom have Ph.D.s in computer vision and machine learning.

Looking toward the future, Volumental told Footwear News it’s “very interested” in using 3-D data to create custom shoes with methods such as 3-D-printing and knitting.

The 3-D foot scanning service, which is free to use, is now available at New Balance flagship stores in select U.S. cities including Boston, New York and San Fransisco.

Volumental Foot Scanner
The Volumental foot scanner.
CREDIT: Volumental
Volumental Foot Scanner
The Volumental foot scanner launch at a New Balance store in London.
CREDIT: Volumental
Volumental Foot Scanner
The Volumental foot scanner helps shoppers find shoes with an ideal fit.
CREDIT: Volumental
Volumental Foot Scanner
A shopper uses the Volumental foot scanner.
CREDIT: Volumental

Want more?

These High-Tech Virtual Reality Shoes Can Simulate Walking on Different Surfaces

Steph Curry Says He Would Love if Technology Could Replace Referees

New Balance Creates A 3D Printed Midsole Running Shoe

Women Dancing on Mountain Summit to Sponsored By Deckers

From Responsibility, Comes Opportunity

With a rich history of corporate responsibility, Deckers Brands embraces a holistic approach to doing the right thing.
Learn More

Access exclusive content