High-end sneaker brand Koio’s ready to dig in with today’s release of a limited-edition collection in collaboration with New York Chinatown restaurant The Flower Shop. It’s the latest in a series of collaborations for Koio, which just last week teamed up with American Ballet Theatre principal dancer James Whiteside for a short-run style with his signature touch.
Those who want to place an order for the sneaker, retailing for $298, can do so straight from the restaurant’s menu, where it’s featured as a second dessert choice. However, reservations need to be made soon since there are only 100 pairs available.
The unisex sneaker is done in black Italian calf leather with a black rubber sole and picks up a gold embroidered rose to match the restaurant’s logo. It’s branded Koio x The Flower Shop on the insole and integrates the eatery’s numeric address — 107 — from its location at 107 Eldridge St., embroidered in gold on the back of the shoe.
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“We wanted to collaborate with The Flower Shop because the restaurant combines so many elements that feel very relevant to us,” said Johannes Quodt, co-founder and co-CEO of Koio. “The guys behind it have deep ties to the New York crowd and could easily have made the place an impossible-to-get-into, sceney restaurant. But instead, the restaurant’s stated mission is to be low-key and accessible. In that way, The Flower Shop is very similar to Koio, offering a high-end experience in a relaxed and accessible way. You can tell that The Flower Shop team has amazing taste that is reflected in every detail of the restaurant.”
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