The 21-year-old model tweeted the news on Wednesday. This presents lots of interesting dynamics within the Kardashian/Jenner family, given that Jenner’s sister Kylie is a Puma brand ambassador and her half-sister Kim Kardashian West’s husband, Kanye West, famously works with Adidas on his Yeezy line.
In a video on Twitter, Jenner wears an Adidas tracksuit and black-and-white Adidas Gazelle sneakers. Jenner is just the latest model to join forces with an athletic brand. Her friends Gigi and Bella Hadid work with Reebok and Nike, respectively. Fellow model Karlie Kloss also works with Adidas, but on the performance side modeling Adidas by Stella McCartney in particular. It seems Jenner will focus solely on Adidas Originals, which is a natural fit given that she’s been spotted wearing the brand’s sneakers, particularly the Stan Smith, for years.
Jenner may have hinted at the partnership this month when she posted a photo of herself on Instagram when she was just a few years old, wearing an Adidas T-shirt. “Always been an OG,” she wrote.
There’s been no word from Adidas yet, but it did respond to Jenner’s tweet with a blue heart.
Stay tuned for more info.