NFL Star J.J. Watt’s New Reebok Shoe Is Available Now

J.J. Watt has a reputation for training harder than anyone else in the NFL, one of the reasons Reebok offered him a signature shoe. And today, the athletic brand delivered another colorway of the style using a palette that’s a nod to his Houston Texans squad.

The JJ I City Pack is out now on reebok.com, Academy Sports & Outdoors and other retailers throughout the country. The shoe retails for $99.99.

Reebok JJ I City Pack

Reebok JJ I City Pack, $99.99; reebok.com

“When my phone rang on draft night in 2011 and a 713 area code popped up, I knew hardly anything about the city of Houston or the great state of Texas,” Watt said in a statement. “As I look back on that night today, I could not have asked for a better group of fans to play for. Thank you for welcoming my family and I into your family. I am extremely proud to be a Texan.”

The shoe boasts a fade treatment from heel to toe that blends red and blue — the colors of the Texans. The look is completed with a white midsole and a blue outsole. To boost the shoe’s performance attributes, the JJ I features the brand’s Liquid Foam cushioning in the outside of the shoe to absorb significant impact when working out.

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