Gigi Hadid Goes Pantless in New Reebok Ad Campaign

This isn’t the first time model Gigi Hadid has gone pantless in the name of fashion.

Hadid wore a cashmere bodysuit sans pants in the fall at an event for Max Mara in Milan. She capped off that look with a pair of fur-embellished sandals and a dramatic coat. This time around, she’s going a bit more casual. The Reebok brand ambassador appears in new ads for Reebok Classic wearing just a sweatshirt, hot pants and Reebok’s Club C sneakers.

She’s photographed in what appears to be backstage at a show, seemingly getting prepped in front of a big mirror — something she’s no doubt familiar with thanks to all of her major modeling gigs.

Gigi Hadid Reebok
Gigi Hadid wearing Reebok Classic Club C sneakers.
CREDIT: Courtesy of Reebok

Reebok originally released the Club C sneaker in 1985 and will launch the Diamond Pack Club C on Wednesday featuring white, black, oatmeal and silver versions.

Gigi Hadid Reebok
Gigi Hadid for Reebok.
CREDIT: Courtesy of Reebok

The brand said that Hadid embodies the “young, confident, vibrant energy that is an essential part of the sneaker’s longstanding identity and heritage.”

Reebok Diamond Pack Club C
Reebok Diamond Pack Club C sneakers in black.
CREDIT: Courtesy of brand
Reebok Diamond Pack Club C Sneakers
Reebok Diamond Pack Club C sneakers in oatmeal.
CREDIT: Courtesy of brand

On Monday, Reebok unveiled a new campaign with fellow ambassador Kendrick Lamar, who also wears the Club C sneaker. Last week, Reebok announced that its newest brand ambassador is dancer and singer Teyana Taylor.

Click through the gallery to see all of Hadid’s Reebok Classic campaign images.

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