Now that you’ve read our behind-the-scenes Q&A with The Weeknd, here’s everything you need to know about the Grammy-winning singer’s first official sneaker collaboration.
Unveiled in April, The Weeknd x Puma XO Parallel is a military- and utilitarian-inspired high-top sneaker outfitted with Italian nubuck leather. The first drop comes in a neutral off-white shade and will also be offered in olive green at a later date.
“We’ve been working with Puma for almost a year, and everyone is more than ready to get the sneakers out,” The Weeknd told FN in an exclusive interview. “I was nervous at first, but when I finally got to hold the product, I immediately fell in love. I think people will like it.”
Watch on FN
According to Puma, The Weeknd’s XO Parallel sneaker is cushioned with a smooth rubber midsole equipped with the brand’s proprietary Ignite technology. Elsewhere, the exaggerated heel includes a zipper closure and an extended Puma formstrip.
The Weeknd x Puma XO Parallel retails for $220 and will launch in limited quantities on Aug. 24. The sneakers can be purchased from retailers including Barneys, Kith and The Webster.
This debut drop will be followed by two more The Weeknd x Puma XO collections.
Speaking with FN, The Weeknd mentioned some of the names he’d like to see wear his sneakers. “To be honest, I just want to see everyone wearing it,” he said. “I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see [Barack] Obama wearing it. I want to see Elon Musk wearing it.”