In recent years, Canadian rapper Drake has become a prominent figure in the footwear world, thanks to his October’s Very Own collaborations with brands such as Clarks, Jordan and Timberland. Now the three-time Grammy Award winner is lending his label’s signature black and gold colors to a new line of shoe care products.
The latest collaboration sees OVO team up with Los Angeles-based premium shoe care brand Jason Markk for a run of limited-edition sneaker wipes. According to Jason Markk, the wipes feature matte black packaging with gold details and OVO’s signature owl logo. Inside, you’ll find dual-textured wipes, which are great for on-the-go cleaning to keep your kicks looking new.
Although it doesn’t appear that there’s anything other than packaging that sets these apart from Jason Markk’s standard product, the wipes make for a great stocking stuffer gift for any Drake fan.
The wipes are available now from OVO’s e-commerce store in packs of 30 for $20. They’re also available in OVO stores in packs of 30 packs and packs of three.
OVO’s 2017 sneaker output has included Air Jordan 12 Retros in February and a Jordan Trunner LX in May, the latter released exclusively in Drake’s hometown of Toronto. Additional footwear collabs included a project with Clarks in May and a Timberland 6-Inch Boot drop in November. Meanwhile, the label’s anticipated Air Jordan 8 Retro is expected to release next year.
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