Puma’s Cinco de Mayo Kicks Nod to Tequila, Cali Street Art and Indigenous Mexican Culture

There’s a way to celebrate Cinco de Mayo without the hangover.

Puma will drop a new Clyde sneaker on Friday inspired by Mexico’s rich indigenous heritage, but with a modernized twist. The shoe features custom prints by graffiti artist Sam Rodriguez on a blue-and-silver color palette from 1800 Tequila’s iconic bottles.  

The shoes are limited to only 1,000 pairs and will be available through 1800 Tequila, with details on how to get them on the brand’s website.

Design treatments include Rodriguez’s take on historical Aztec and Mayan art that has been reimagined as a street-style print. Other slick details incorporate a suede toe, a silver heel tab and 1800 Tequila-branded silver hardware fixed at the top of the laces.

Rodriguez, a San Jose, Calif.-based street artist, said that he finds inspiration in historical and contemporary cultural references that manifest through his work.

“Tequila is made from a plant that’s native to Mexico, which inspired me to create a design inspired by indigenous Mexican cultures and merge it with the contemporary edgy art, fashion and hip-hop cultures,” he explained. “This sneaker is a study of those cultures, from past through to present.”

puma 1800 tequila sneakers clyde cinco de mayo
Puma’s Clyde sneakers nod to Cinco de Mayo in a collaboration with 1800 Tequila and artist Sam Rodriguez.
CREDIT: Courtesy of Puma/1800 Tequila.
puma 1800 tequila sneakers clyde cinco de mayo
Puma’s Clyde sneakers nod to Cinco de Mayo in a collaboration with 1800 Tequila and artist Sam Rodriguez.
CREDIT: Courtesy of Puma/1800 Tequila.

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