Top o’ the Morning: Brooks Is Releasing Its First St. Patrick’s Day Sneaker

If you plan on running a beer mile on St. Patrick’s Day or just want to work off the calories from a day of drinking, Brooks has a shoe for you.

For the first time, Brooks will release a limited-edition St. Patrick’s Day sneaker, using its acclaimed Launch 4 silhouette. The Brooks Shamrock Launch 4, priced at $110, arrives on Tuesday on brooksrunning.com and select retailers in sizing for men and women.

Brooks Shamrock Launch 4
Brooks Shamrock Launch 4.
CREDIT: Courtesy of Brooks.


Brooks Shamrock Launch 4
Another look at the Brooks Shamrock Launch 4.
CREDIT: Courtesy of Brooks.

The shoe, inspired by the luck of the Irish, is executed in Kelly green paired with a shamrock print and gold accents. To stick with the St. Patrick’s Day theme, the insoles feature the words “kiss me” on the left foot and “I’m a runner” on the right, and gold on the end of the outsole to symbolize the pot of gold found at the end of a rainbow. The lace aglets also feature the word “cheers” printed on them, a nod to the celebratory spirit of the holiday, according to Brooks.

“When creating our first limited-edition St. Patrick’s Day shoe, we were inspired by the jovial energy surrounding the holiday and wanted to create a shoe that captured the spirit of this international festival,” Shane Downey, global director of Brooks, said in a statement. “Whether racing through the streets or sprinting to your local pub, the exciting design and eye-catching details on the Brooks Shamrock Launch 4 will inspire runners to make their run as good as gold.”

For performance attributes, Brooks updated its latest Launch iteration with rebounding rubber under the forefoot, an improved U-Groove at the heel for faster heel-to-toe transition, and air mesh fabric on the upper for ventilation and moisture management.

Brooks Shamrock Launch 4
The insoles of the Brooks Shamrock Launch 4.
CREDIT: Courtesy of Brooks.
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