Adidas is on a roll.
The Germany-based brand — which is in the midst of a spirited North American revival — just scored another accolade: the No. 1 fastest-growing fashion brand on Facebook in December.
According to digital marketing and advertising agency Stylophane, the brand outranked hundreds of other apparel and accessory labels — including luxury heavy hitters Chanel and Louis Vuitton — to land at the top of the list.
In the overall fashion category, Adidas, which scored more than 218,000 new likes on its Facebook profile in December, landed right above Chanel, which got 186,000 new likes during the month.
In the footwear category, Adidas beat out No.2 brand Nike, which hit about 152,000 new likes in December. At No. 3 in the shoe category was Skechers USA Inc., nabbing 114,000 new likes. Latin sneaker label Kolosh took the No. 4 spot with 114,000 new likes; Vans rounded out the top five with nearly 82,000 new likes in December.
Mark King, president of Adidas Group North America, told Footwear News last year that the brand’s recent unprecedented momentum is a result of a series of strategic and targeted efforts.
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“[We realized] that the strategies we had been employing in [North] America up until a couple [of] years ago weren’t breaking through. We needed to change everything,” King said. “We looked at, ‘Are we investing enough in America? Are we resonating with American consumers?’ And we didn’t like a lot of the answers, so we changed a lot of things.”
The results: Throughout the past year, Adidas has put intense pressure on its competitors, producing blockbuster sales and profits globally and seeing double-digit gains in the U.S. market.
The latest data from Stylophane adds to a mounting pile of evidence that the brand is on a mega winning streak.