New Balance has a new sneaker collaboration coming out this month that will benefit the St. Jude Children’s Research Hospital.
Shared on Instagram by @junesanders_, the St. Jude x New Balance 530 sneaker is set to release Sept. 29.
The shoes feature a burgundy suede upper accented with white and gold. A St. Jude hangtag references the collaboration’s charitable efforts, which are also called out on the shoelaces. A gum rubber outsole finishes off this look.
View this post on Instagram
I'M PROUD TO ANNOUNCE THAT WE'VE PARTNERED WITH @newbalance + @stjude ON A SHOE. THIS WAS A PASSION PROJECT OF MINE THAT REALLY RESONATED AND I WAS INSPIRED BY ONE COLLEAGUE @daretoliveright SON "TJ" WHO WAS A SURVIVOR BECAUSE OF ST.JUDE CHILDREN'S HOSPITAL WONDERFUL RESEARCH. DTLR will donate 100% of the profits, no less than 40% of the purchase price, from the sale of this product with a maximum total donation of $120,900 to the life-saving mission of St. Jude: Finding cures. Saving children.®” #cancerresearch #help #love #life #dtlr #tellafriend M530SJ / RELEASE DATE 9-29! 📸 @holla_dc
According to the post, the collaboration was sparked after a son of one of June Sanders’ colleagues made a recovery thanks to St. Jude.
The St. Jude x New Balance M530SJ will be released on Sept. 29. for $130 in adult sizes and $110 for kids sizes.