Thanks to Italian retailer Slam Jam, sneakerheads will have the opportunity to avoid the campouts, raffles and sign-ups for this weekend’s “Cream White” Yeezy Boost 350 V2 release.
Instead, the store’s e-commerce site, Slam Jam Socialism, is challenging Yeezy seekers to play a video game on its website. Known as Arcad-Ism, the retro-style game is a spin on the internet classic T-Rex running game.
“Why camp out at stores when you can get your place in the queue from playing our game?” writes Slam Jam.
According to Slam Jam, you can play the game as many times as you want, but only those with the highest scores will be granted access to purchase Yeezys. “As usual, cheaters will be excluded from the ranking,” warns the retailer.
The game is live at slamjamsocialism.com/arcad-ism/, and winners will be contacted via email Saturday with a link to purchase the Yeezys.
In addition to the video game contest for Yeezys in adult sizes, Slam Jam will also be releasing the sneakers in infant sizing on slamjamsocialism.com at a random time.
The “Cream White” Adidas Yeezy Boost 350 V2 launches Saturday in adult ($220) and infant ($140) sizes. Find a complete list of participating retailers here.
For more Yeezy-related info, check out FN’s guide to every Adidas Yeezy Boost released so far.