Adidas Made Golf Shoes Inspired by This Favorite Snack at the Masters

Ahead of the 2017 Masters Tournament, Adidas is paying tribute to a favorite tradition at the golf tournament: the pimento-cheese sandwich.

Yes, that’s right. Adidas’ limited-edition “Crossknit Boost” golf shoe takes inspiration from the sandwich sold at the tournament. The all-white upper is meant to reflect the sandwich’s white bread, and there’s a pimento cheese sockliner, too. The green accents are inspired by the green paper the $1.50 sandwich is wrapped in.

Adidas Golf Pimento Cheese Shoes
Adidas limited-edition “Crossknit Boost” golf shoes.
CREDIT: Courtesy of Adidas
Adidas Golf Pimento Cheese Shoes
Adidas limited-edition “Crossknit Boost” golf shoes and the sandwich that inspired them.
CREDIT: Courtesy of Adidas

Adidas first unveiled this version of its popular Ultra Boost running style for golf in December. The shoes are built on the Ultra Boost last and feature CircleKnit on the upper, a full-length Boost midsole, and a spike-less Adiwear outsole. The brand noted that the breathable knit is ideal for the humid weather in Augusta, Georgia, where the Masters is held.

Adidas Golf Pimento Cheese Shoes
Adidas Golf athlete Dustin Johnson holds a pimento-cheese sandwich and the limited-edition “Crossknit Boost.”
CREDIT: Courtesy of Adidas

The Masters runs from April 6–9. The shoes will retail for $180 and will be available April 3 exclusively on adidasgolf.com.

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