It was just last summer that Twitter had a field day with Stephen Curry’s Under Armour Curry 2 Low “Chef” sneakers, and now the reigning NBA MVP has a new look that’s been subjected to social media ridicule.
The sneaker in question this time is the Under Armour Curry 3 Lux “Oxblood Leather,” which was released March 30 as a nod to the South Carolina Gamecocks’ men’s basketball team’s Cinderella run during the NCAA tournament.
This Lux colorway of the Curry 3 replaces the shoe’s traditional mesh and synthetic upper with a more lifestyle-friendly leather build. Priced at $150, the sneakers are currently sold out on underarmour.com. But not everyone is buying what Curry and Under Armour are selling.
Like the Curry 2 Low “Chef” sneakers, the Curry 3 Lux “Oxblood Leather” felt the wrath of Internet trolls. Find the 10 funniest reactions below.
Despite the seemingly negative backlash, the buzz could end up being good for Under Armour’s overall business. The NPD Group’s VP and sports industry analyst, Matt Powell, addressed the fallout over the “Oxblood Leather” colorway, noting that, “the sales of the Curry 3 were terrible before this happened.”