It all started with nail polish to match those scarlet Christian Louboutin soles. Then there followed a lipstick. But now it looks as though the French shoe maven is out to stage an entire takeover of our makeup bags.
In March, the brand is expanding its beauty collection. The new products, collectively known as “eye amplifiers,” include mascaras, eyeliners, eye shadows and brow definers.
“You can see happiness, sadness, fear, fierceness. You definitely see everything through the eyes,” observed the man himself. “Open eyes say: I listen, I look. Closed eyes say: Listen to me, look at me. It is through the eyes that you see personality.”
Louboutin’s Les Yeux Noir mascara comes in black and rich burgundy, his Oeil Velours eye definers are offered in black, plum, peacock and chartreuse yellow, and the brow definers comprise shades for all hair colors.
As for the Oeil Vinyle luminous ink liner, it takes its cue from the aqueous sheen of patent leather and comes in black, blue and Louboutin red (if you’re feeling super-bold).
Inspiration for the range came from the famous sculpted eyes of the Egyptian Queen Nefertiti. And Ancient Egyptian motifs of lotus flower petals and obelisks art informed the art deco packaging.