Philipp Plein is ready to take off.
The label is planning to enhance its store experience by implementing a series of activities in its Milanese men’s flagship, located in the city’s central Corso Venezia.
Opened in January during Men’s Fashion Week, the 7,319-sq.-ft. store showcases Philipp Plein and Plein Sport ready-to-wear and accessories collections across three floors. The store also features the Air Force Plein Bar, a private jet-themed bar conceived by Milanese interior design firm CLS.
The company is promoting the bar by hosting a series of monthly parties with select guest lists. Each party will have a different destination as its theme, which will be unveiled on on the evening of via footage shown on airplane window-shaped screens.
The first party, on March 30, was Miami-themed. Italian bloggers and press gathered in a relaxed atmosphere, sipping Philipp Plein-labeled Champagne and eating caviar canapés served by hostesses in custom uniforms, while a pilot-DJ provided the evening’s soundtrack.
The parties will be on the last Thursday of each month. (Guest lists have not been disclosed yet.)
In addition to the bar, the Philipp Plein men’s flagship includes an art gallery, currently showcasing artist Alec Monopoly’s paintings.
The company counts 110 doors worldwide, with the number expected to increase this year, including the upcoming opening inside the Galeries Lafayette in Paris.