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Salvatore Ferragamo’s Fall 2018 Show Will Be Coed

Salvatore Ferragamo is the latest Italian label to combine its men’s and women’s shows.

Next February during Milan Women’s Fashion Week, the Florence-based company will host a coed runway show to unveil its men’s and women’s fall ’18 collections, designed by Guillaume Meilland and Paul Andrew, respectively.

The show will mark the ready-to-wear debut of Andrew, who was previously women’s footwear design director and was appointed creative director of the women’s collection last October. He succeeded Fulvio Rigoni.

Paul Andrew
Paul Andrew.
CREDIT: Axel Dupeux.

According to a statement from Ferragamo, the decision to unify the two runway shows “reflects the strategy of the brand aimed at harmonizing the men’s and women’s collections in a market [that] requires a stronger and defined positioning with precise stylistic codes.”

Ferragamo revealed in October that Andrew would take charge of the women’s ready-to-wear line, overseeing the development of all women’s product categories as well as the creative contents of all marketing, communications and image initiatives.

Next February Gucci, Etro and Jil Sander will be among the fashion houses hosting coed runway shows in Milan.

Salvatore Ferragamo Spring 2018
Ferragamo’s spring ’18 Flower Heel by Paul Andrew.
CREDIT: Courtesy of brand

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