Salvatore Ferragamo is the latest Italian label to combine its men’s and women’s shows.
Next February during Milan Women’s Fashion Week, the Florence-based company will host a coed runway show to unveil its men’s and women’s fall ’18 collections, designed by Guillaume Meilland and Paul Andrew, respectively.
The show will mark the ready-to-wear debut of Andrew, who was previously women’s footwear design director and was appointed creative director of the women’s collection last October. He succeeded Fulvio Rigoni.
According to a statement from Ferragamo, the decision to unify the two runway shows “reflects the strategy of the brand aimed at harmonizing the men’s and women’s collections in a market [that] requires a stronger and defined positioning with precise stylistic codes.”
Ferragamo revealed in October that Andrew would take charge of the women’s ready-to-wear line, overseeing the development of all women’s product categories as well as the creative contents of all marketing, communications and image initiatives.