Debuting just in time for Black Friday, the store will be located right on Fifth Avenue, and the 1,600-square-foot space will feature pale salmon colored walls and Lucite furniture from vintage shops and Etsy.
As for shoes that will be available, Parker has selected a number of colorful styles from the SJP Collection, including some reissued looks from its 2014 launch. It will also stock the brand’s latest resort ’17 lineup and SJP’s little black dress.
In a statement, Parker said, “Having a home in NYC for our SJP Collection has been only a seeming fantasy since we launched our brand almost four years ago.”
The actress-turned-designer added, “NYC has long been an inspiration and a constant source of energy for us and we are thrilled that we can share our very personally detailed collection with those who live here as well as all those who visit our beloved city.”
Parker has been steadily growing her footwear business over the past few years, adding retail accounts across the globe. In the North America, the line is stocked at major department stores including Neiman Marcus, Bloomingdale’s, Hudson’s Bay and Saks Fifth Avenue. And most recently it secured a spot at the vast luxury destination Level Shoes in Dubai.
The SJP Collection pop-up will run from Nov. 24 through Dec. 3 at 640 Fifth Avenue in New York.