At the center of Roger Vivier’s spring ’18 collection is French charm, taking form via Ana Girardot, who stars in the label’s campaign. The up-and-coming actress was shot by photographer Sonia Sieff on top of the Pantheon in Paris, where the duo — both hailing from France — brought to life modern style and sophisticated taste.
Girardot — who is known largely for playing Lucy in the television series “Les Revenants” — brings her whimsical personality and playful spirit throughout the shoot. She swings and poses in various Roger Vivier products, including the brand’s striped shirting loafers, Viv Cabas bag and Vertigo pumps.
Some of the campaign images show off the trend of socks with sandals. Girardot balances along the roof in a striped sundress and Roger Vivier color-blocked sandals, paired with powder blue socks. In another shot, the 29-year-old swings back and forth cheerfully while sporting black Vertigo pumps with tan socks.
Within the spring assortment are also flat options to balance out the mix of signature heels. The La’Bel Viv sneaker, embossed with Roger Vivier embroidered letters, features a fresh white base, while brown and white striped laces add a bit of color. Another flat option is the Trekky Viv sandal in black, which is embellished with a sparkling jewel along the strap.
“Roger Vivier is iconic. It is historical. It represents French fashion throughout its history of last century. To be the face of Roger Vivier is an honor, et to be able to tell its story in the world for next season and to wear such beautiful products is to me a really special Christmas gift,” said Girardot.
The brand is equally excited about partnering with the actress. Bruno Frisoni, creative director, said, “When I met Ana, I immediately sensed her very fresh attitude, her authentic way of being, her natural way to approach people. She is beautiful, smart, welcoming. She has that special something that makes her very today — a perfect Parisienne for Vivier.”
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