Rebecca Minkoff took the see-now, buy-now concept to the next level on Saturday in Los Angeles.
The designer took over The Grove — the L.A. shopping hot spot — for her runway show featuring models and influencers, including bloggers Aimee Song and Chriselle Lim. Los Angeles-based singer, keyboardist and songwriter MILCK performed her song “Quiet” with a choir of women for the show’s finale walk.
The made-in-Italy Michell sneakers, on sale now in suede and metallic, were a major part of the runway show, which is the designer’s third see-now, buy-now event. Easy slides, inspired by the laid-back California lifestyle, were also front and center.
Minkoff also offered up 30 of her MAB mini bags with his signature “Love Me” script for the finale walk. All 30 bags from the show are being sold at the pop-up at on site at The Grove.
Plus, the proceeds of each sale of the bags will go to “I Am That Girl,” a nonprofit organization that aims to inspire and empower girls. A limited-edition “Love Me” T-shirt with Curtis Kulig’s artwork will also be available in Rebecca Minkoff stores nationwide during the month of February.
Minkoff also sponsored several events at The Grove throughout the day. The designer sat down with Hillary Kerr for a special chat about female empowerment. Television personalities Lauren Conrad and Keke Palmer were also on hand to meet customers at Minkoff’s pop-up.
For a look at the full Rebecca Minkoff collection, click through the gallery and buy all of the looks here.