Gucci has partnered with legendary Harlem-based fashion designer Daniel “Dapper Dan” Day to create an atelier on Harlem’s Lenox Avenue.
The shop will be similar to Dap’s Dapper Dan Boutique, which closed in 1992, but with one key difference: Whereas Dap once took other brands’ goods and repurposed them, now Gucci will be providing him with materials to customize its goods.
The atelier is located in a four-story brownstone, complete with high ceilings, velvet partitions and photographs of Dap’s creations in the ’80s and ’90s.
The biggest lie that a man ever tells is the one that he tells himself. No matter what I had to go through, I always knew that I had to be true to the man in the mirror or else I would not be happy. “A dream deferred” is not a dream denied. With a new year brings a new beginning. See you in 2018. 📝: Atelier first look via @GQ (link in bio) 📷: @Renellaice #Harlem
Gucci announced the partnership in May, when one of its runway designs — a logo’d, puffer-sleeved jacket with a fur midsection — was compared to a Dapper Dan style from the ’80s. At the time, Gucci’s Instagram account called the design an homage to Dap.
Inside the #GucciCruise18 collection by #AlessandroMichele, a look that celebrates an iconic style of hip-hop fashion culture from the 80s—a plush jacket featuring puffy sleeves monogrammed in GG motif. Legendary tailor Dapper Dan @dapperdanharlem influenced the trend by making such custom pieces for his rapper and athlete clients out of logos from famous fashion houses, including #Gucci. In a homage to Dapper Dan, this jacket worn with jeans and a lurex headpiece is flanked with a striped knit with cross-stitch embroidery, cotton shorts and a georgette gown with trompe l’oeil details.
Dap is excited about his partnership with the brand.
“Everyone paid homage to Dapper Dan, but no one ever paid him,” Dap said in a press release. “The people have spoken, and Gucci has listened. Nothing has been more significant in the Harlem cultural scene than Alessandro and Gucci coming to Harlem and partnering with Dapper Dan.”
Dap described his ascent in an emotional Instagram post.
“I went from selling clothes on a table on the sidewalks of Harlem, now l’m on my own giant billboard on a rooftop in Harlem. l went from having holes in my shoes as a child, now l wear Gucci loafers. l came from the poorest neighborhood in Harlem, now l have a brownstone in Harlem,” he wrote.
The atelier will focus on high-end bespoke customizations — representing a departure from the luxury streetwear styles that have been picked up by labels recently. The shop will open in January, and clients will be taken by appointment only. It will not offer any Gucci merchandise.
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