Why Shoes Are Important to Designer Anine Bing

Already a well-known model and singer in Denmark and Sweden, Anine Bing converted a healthy online audience — drawn to her nonchalant personal style — into a successful namesake label of clothing, shoes and accessories that capture what California dressing means now.

To date, Bing has eight self-designed stores with plans to open more this year.

Anine Bing store
The Anine Bing boutique on Bleecker Street in New York.
CREDIT: courtesy of brand

The designer spoke to Footwear News inside her flagship store on West Third Street in Los Angeles.

How has L.A. influenced your style?
Anine Bing: 
“It’s become more rock bohemian. In Scandinavia, my style was very simple. I combine those two design elements in my line now. It’s very easy to wear.”

Why are shoes important to you?
“I started with denim and then came my Charlie [studded Western] boots. They are still our best-seller because they spice up any outfit, no matter what your style. The shoes are made either in L.A. or Turkey. I want to keep introducing killer styles.”

How do you parlay social media into sales?
“I try to make it personal. It’s how I started the brand, through Instagram and my blog. I never did any paid marketing. It’s vital for me to communicate with my customer.”

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