Anine Bing Celebrates Her Brand’s 5-Year Anniversary

Anine Bing remembers being a little girl trying to create her own scent with rose leaves and water, and now she has the real thing. The designer, whose brand marked its 5-year anniversary in June, continues to expand with a fragrance launch.

“I was sitting and mixing maybe 30 different notes,” Bing told FN inside her New York City store. “I wanted to do rose but something a little more masculine, so I added some black pepper and musk.”

Anine Bing
Anine Bing
CREDIT: Courtesy image

Hitting shelves on Aug. 23, the perfume oil, named Savage Rose, is suited for women on the go. “Rose was too pretty. I wanted it to be soft but with a little edge to it,” she added, regarding its name.

Along with the fragrance, the brand will expand its popular lingerie collection with more colors and prints — offering items that work for layering and providing a sense of luxury at a fair price point.

Bing looked back on her journey and the continuing success of her core collection: “I wasn’t expecting this. I started out of my garage in Silver Lake, [Calif.], with boxes on the floor,” she said. “The studded Charlie boots were the first shoes I designed, and those got me on the map. I got into stores, a couple celebrities started to wear the designs, and now five years later we have nine stores around the world.”

Anine Bing
Anine Bing
CREDIT: Courtesy image

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