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Why Danish Brand Ganni Collaborated With Shrimps Designer Hannah Weiland on Shoes for Fall

Shrimps’ Hannah Weiland has collaborated with Danish brand Ganni for fall 2017, adding her signature arty touches to two classic footwear styles by the label.

She reimagined Ganni’s chunky sneakers in dusty pink faux sheepskin and tartan fabrics, referencing the regal fashion of Mary Queen of Scots, and added frilled trims in line with the brand’s characteristic girlishness.

Ganni Shrimps Fall 2017 Shoes
Ganni x Shrimps fall ’17 collection.
CREDIT: Courtesy of Shrimps
Ganni Shrimps Fall 2017 Shoes
Ganni x Shrimps fall ’17 collection.
CREDIT: Courtesy of Shrimps

Weiland, who is mostly known for her pastel-hued faux-fur coats, also reworked a pair of Ganni backless loafers using yellow and green leopard-print fur.

The clunky footwear added a touch of androgyny to the collection’s romantic lineup, which included embroidered organza midi dresses, tartan pleated coats and fur in saccharine hues with hand-drawn prints inspired by Louise Bourgeois.

Ganni Shrimps Fall 2017 Shoes
Ganni x Shrimps fall ’17 collection.
CREDIT: Courtesy of Shrimps

 

Ganni has ramped up a series of collaborations with retailers for spring, including Net-a-Porter, Liberty, Mytheresa.com and Stylebop.

“We’re not usually a collaborative brand, but we realize that stores are on the lookout for exclusivity and newness, and we want to help retailers deliver concepts that can sell at full-price outside the fashion seasons,” said Nicolaj Reffstrup, Ganni’s CEO.

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