BoohooMan celebrated its U.S. launch with the debut of a new collaboration with Tyga.
The British brand presented the collection on Tuesday in Los Angeles, highlighting a range of flannel, hoodies, distressed denim, T-shirts and more styles inspired by the rapper’s look — even down to the shoes, with models rocking his favorite sneaker brand, Vans.
Guests included Christina Milian, Stassie Karanikolaou and Kyle, who performed his hit “iSpy.”
The Tyga x BoohooMan collection is available on Boohoo.com, with tops starting at $4. The label is running a promotion for 50 percent off everything, and in addition to apparel and accessories, the e-retailer also offers a range of men’s and women’s shoes.
Among the men’s footwear, the brand sells sandals, high-top trainers, chelsea boots, canvas shoes, slip-ons and formal styles under $60.
The women’s shoes include over-the-knee boots, sandals, pumps, loafers and more styles under $80.