Tyga Launches BoohooMan Collection — And the Brand Has 50 Percent Off Everything

BoohooMan celebrated its U.S. launch with the debut of a new collaboration with Tyga.

The British brand presented the collection on Tuesday in Los Angeles, highlighting a range of flannel, hoodies, distressed denim, T-shirts and more styles inspired by the rapper’s look  even down to the shoes, with models rocking his favorite sneaker brand, Vans.

tyga, boohooman, boohoo
Tyga x BoohooMan’s collection.
CREDIT: Courtesy of boohooMAN

Guests included Christina Milian, Stassie Karanikolaou and Kyle, who performed his hit “iSpy.”

The Tyga x BoohooMan collection is available on Boohoo.com, with tops starting at $4. The label is running a promotion for 50 percent off everything, and in addition to apparel and accessories, the e-retailer also offers a range of men’s and women’s shoes.

christina milian, boohoo
Christina Milian at Tyga x BoohooMan’s collection launch.
CREDIT: Courtesy of boohooMAN

Among the men’s footwear, the brand sells sandals, high-top trainers, chelsea boots, canvas shoes, slip-ons and formal styles under $60.

The women’s shoes include over-the-knee boots, sandals, pumps, loafers and more styles under $80.

Boohooman, sandals, shoes, boohoo
Boohooman suede strap sandals; $36; Boohoo.com.
CREDIT: Courtesy of Boohoo

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