DJ Khaled has teamed up with clothing reselling app Poshmark to offer items from his own wardrobe in an exclusive pop-up closet. With the first inventory drop having launched on July 11, everyone can now have a piece of DJ Khaled’s, and his son Asahd’s, style. Through Poshmark’s “Posh Closets for Charity” initiative, the social marketplace plans to partner with various celebrities in the coming months to raise money for charities. The music mogul is first on deck.
Two of the most iconic looks from DJ Khaled and Asahd’s closet are the custom suits from the “Wild Thoughts” producer’s “Grateful” album cover. Decked out in matching sateen powder blue suits, DJ Khaled and his 8-month-old pose next to a baby cub in an ornate gold-adorned salon. Both looks are completed with Nike sneakers.
Watch on FN
The album, which was released on June 23, recently hit No. 1 on the Billboard 200 Albums chart. On Poshmark, the father and son’s suits are listed for $2,250 and $1,350, respectively.
Also for sale in the Khaleds’ virtual closet are clothing from brands such as Nike, Lacoste, Champion, Adidas and Sean John, as well as the producer’s We the Best line. DJ Khaled is slated to launch three additional exclusive inventory drops through August. A portion of all proceeds will be donated to the artist’s “Win More Music” campaign with Get Schooled, a nonprofit organization focused on advancing students from high school to college.
“Innovative social platforms have played a huge role in my ability to connect with fans. There’s something special about being able to develop relationships and spread love across the world instantly,” said DJ Khaled.
“That’s why it’s so natural for me to partner with Poshmark, the leading community-driven marketplace for fashion. It gives my fans direct access to my style, while also raising money for Get Schooled, a charity very close to my heart.”
Manish Chandra, founder & CEO of Poshmark, stated: “Poshmark has a built a powerful, authentic community that sells, shops and styles together.”
She continued, “DJ Khaled’s authentic and inspirational connection with his fans is a perfect fit for Poshmark, and we’re delighted to partner with a genuine, loving leader in music and social media.”
DJ Khaled’s next Poshmark Pop-Up drop is set to release on July 25.