We’re seeing Birkenstock as we’ve never seen it before.
The iconic sandal label has been named Brand of the Year by Footwear News after making a buzzy set of moves. Not only did it debut mobile concept stores at Fashion Week in Berlin and Milan this summer, it opened an NYC pop-up in collaboration with Barneys, selling limited-edition fur-lined sandals in September. And Birkenstock also is preparing to open its first permanent retail store in the Big Apple.
Additionally, the sandal brand continues to up its fashion game with innovative new designs.
Celebrities like Oscar-winning actress Julianne Moore, Jessica Alba, Emma Roberts and others have taken notice and constantly show support for the historic footwear firm.
Alba, for one, recently slipped into black Birkenstock Arizona sandals for a family day at the park in Los Angeles.
Meanwhile, “American Horror Story” actress Emma Roberts posed for a cheeky Instagram shot in September, sporting black Birkenstocks and no pants.
Actress Julianne Moore is a longtime devotee of Birkenstock. In August, she was spotted in a bold green pair of sandals from the brand’s collaboration with Andreas Murkudis in August.
To see more celebs rocking Birkenstock sandals, click through our gallery.
This marks the 31st year of the FN Achievement Awards, often dubbed the “Shoe Oscars.” The much-anticipated event will be held on Nov. 28 at the IAC Building in New York and will honor the brightest stars of the business. Among them: Company of the Year Steve Madden, Designer of the Year Gianvito Rossi and Style Influencer of the Year Hailey Baldwin. Additionally, Stan Smith will receive the Manolo Blahnik Lifetime Achievement Award, and the crown for Shoe of the Year will go to Virgil Abloh’s Air Jordan 1.
This is not the first time Birkenstock has received the Brand of the Year award; FN honored it with the title in 2013.
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