Bella Hadid Debuts as Face of Tag Heuer Wearing Gym Clothes and Stilettos

On Monday, Swiss watch company Tag Heuer announced the new face of its brand: model-of-the-moment Bella Hadid.

The 20-year-old appeared at an event for the brand at a New York City Equinox gym with the company’s CEO Jean-Claude Biver. Tag Heuer first teased its new ambassador on social media before revealing Hadid in a video.

At the event, Hadid was dressed in an outfit typical of her bare-it-all style. She wore a Nike black sports bra and black leggings, but instead of completing the look with sneakers, she wore a pair of black stilettos.

Bella Hadid Tag Heuer
Bella Hadid wearing a sports bra, leggings and pumps at a Tag Heuer event.
CREDIT: REX Shutterstock

Hadid attended the event in between all of the New York Fashion Week runway shows she’s walked in, including Prabal Gurung, Zadig & Voltaire, Oscar de la Renta and Carolina Herrera.

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