After years of collaborating with different brands, Alexa Chung returned to her native London to unveil Alexachung – her own ready-to-wear and footwear label. In an exclusive interview and photo shoot for Footwear News, Chung reflected on her fashion inspirations and what it has taken to make Alexachung succeed.
In her reflections, Chung opened up about her most memorable style moments.
Glamour Women of the Year Awards, 2009
“I really liked those shoes — they were from Chanel, and I was jazzed about wearing them. So I found an outfit that would work with them.”
Met Gala, New York, 2010
“I had never been to a Met ball before. I can’t remember the theme, but I wanted to look like Bianca Jagger. I loved the Phillip Lim outfit, and he made me those shoes, but they were a size too small.”
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AG Launch Event, 2015
“I made the outfit for AG. The star-spangled boots were from Tommy Hilfiger, and I stole them right off the runway — literally.”
British Fashion Awards, 2016
“I was obsessed with the Prada look, and I was begging to borrow it. But it was see-through, so we had to go back and keep ‘flash testing’ it.”
Paris Couture Fashion Week, 2017
“I love Miu Miu. I really liked those shoes, and they made me think I looked like I’m a London girl!”
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