This is the brand’s first DVF Studio activation outside of New York, and the shop has transformed a 3,500 square foot industrial space in San Francisco’s Marina district into a multidisciplinary pop-up that merges creativity, innovation, technology and fashion.
Focused on experience, the shop is open to the public, selling exclusive merchandise as well as a curated edit of the label’s fall and winter ’17 collections. In addition, there will be a series of invite-only events at the space — with partners Levi’s and Google — and a portion of sales from shopping each night will be donated to local charities.
Tonight, DVF and Levi’s will celebrate the shop with an opening night party involving screen-printing on Levi’s vintage-inspired premium denim, a large scale mural art, and live music.
DVF will also be donating to the California wildfires relief efforts. “Understanding that this is a challenging time for many in the Bay Area, we will make a donation in support of the devastation caused by the forest fires in California,” the brand stated in a release.
Visit the shop from 10 a.m. to 4 p.m. at Fort Mason Center, Gallery 308, from Tuesday to Friday this week.
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