Net-a-Porter Founder Natalie Massenet Joining Farfetch

LONDON – In a hotly anticipated move, Natalie Massenet will join Farfetch as nonexecutive co-chairman, she revealed today via her Instagram account.

“The tech and logistics platforms that power the best e-commerce today have new, decentralized business models. If I were starting an e-commerce company today, I would do it very differently,” said Massenet, the founder and former executive vice chairman of Net-a-porter Group.

“José is the best of our entrepreneurs; a brilliant mind, a visionary leader and a gentleman,” she said of Farfetch founder and CEO José Neves. “Farfetch is an example of the ‘collaborative economy’ when businesses historically seen as competitors work together to offer the best possible customer experience and support the world’s luxury fashion brands.

“In my new non-exec role, I look forward to further realizing Farfetch’s potential, developing its global brand and strengthening its fashion industry partnerships.”

As reported in December, Massenet, chairman of the British Fashion Council, was “being considered for a possible role” at Farfetch, in the wake of her departure from Yoox Net-a-porter Group. The Mail on Sunday first reported the story, quoting unnamed sources.

Massenet quit Net-a-Porter shortly after its merger with Yoox Group. Her 12-month noncompete expired last September, and she is understood to be developing a number of projects, alongside the Farfetch one.

Massenet is the third major player from Net to join Farfetch. Holli Rogers, the former head of buying at Net, is CEO of retail at Browns, part of the Farfetch portfolio.

The company has also recently hired Stephanie Phair as chief strategy officer, a new role. Phair was formerly president of The Outnet, Net’s off-season fashion site.

In her post, Massenet already got down to business, asking people to apply for jobs. “If you like what Farfetch is striving for, JOIN US! We are looking for the best in class,” she said.

View this post on Instagram

I am delighted to announce that I am joining FARFETCH as non-executive Co-Chairman alongside Executive Co-Chairman, Founder and CEO José Neves. Over the past 18 months my entrepreneurial drive, and passion for how innovation in technology can transform the future of luxury remains undiminished. In 1999 when I first thought about selling fashion online, the world was just waking up to the possibility. Today we expect access to everything, anytime, anywhere. The tech and logistics platforms that power the best e-commerce today have new decentralised business models. If I were starting an e-commerce company today, I would do it very differently. José is the best of our entrepreneurs; a brilliant mind, a visionary leader and a gentleman. I have been a fan since he founded FARFETCH in 2008, admiring how José and his team have forged their own path in luxury e-commerce. FARFETCH aggregates the most beautiful fashion curated by the world’s best boutiques and designer stores with the widest selection of styles into ONE easy-to-shop and brilliantly conceived API-enabled platform. A simple idea that is staggeringly difficult to execute that FARFETCH has cracked!! It’s no coincidence that all the most successful companies, Facebook, Amazon and Apple are also API-enabled platforms. FARFETCH is an example of the “collaborative economy” when businesses historically seen as competitors work together to offer the best possible customer experience and support the world’s luxury fashion brands. It is a truly global business (over 750 designers and boutiques partners delivering to 190 countries, same day delivery in 9 cities, translated into 9 languages) and growing fast. Over the last year trading has grown by 70%, with the most recent investment valuing the company at over $1bn. In my new non-exec role I look forward to further realising FARFETCH’s potential, developing its global brand and strengthening its fashion industry partnerships. If you like what FARFETCH is striving for, JOIN US! We are looking for the best in class, so email us on careers@farfetch.com Let’s do this! X Natalie #FARFETCHforFASHION read about it in @wsjmag 👍🏻😎🌈

A post shared by Natalie Massenet (@nat_mass) on

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