Urban Outfitters and Reebok have collaborated on a collection of apparel and footwear that made its debut today.
Splashed with the iconic Reebok logo are long-sleeve sweatshirts, graphic tees and two-piece track suits inspired by archival designs. The collaboration also extends its spirit of ’80s activewear in three new footwear styles: Workout Plus, Freestyle Hi and Classic Leather.
And in true Urban Outfitters style, the collaboration has an edgy campaign featuring rapper Kodie Shane. The Atlanta teen, who has ties to Lil Yachty’s crew dubbed Sailing Team, stars in a series of images shot by photographer Mayan Toldano. An exclusive interview with Shane is featured on the Urban Outfitters blog.
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Further celebrations for the capsule collection will take place this week at Urban Outfitters’ UO Live, a free, four-day music showcase in Austin, Texas. Reebok will kick off the festivities on Wednesday by hosting a performance by Shane. Guests will also have the chance to shop the entire capsule collection at the showcase.
The collection, which ranges in price from $35-$85, is available on urbanoutfitters.com as well as stores nationwide.