At René Caovilla’s spring ’17 presentation at Milan Fashion Week, COO and creative director Edoardo Caovilla showed off his favorite style, an elegant flat sandal adorned with flower embellishments and Swarovski crystals.
When asked to name the person he would most like to see in the style, he hesitated at first. But it didn’t take long for Jessica Chastain to come to mind.
“She’s an amazing person and has remained humble, even if she’s famous,” he said. “She worked and studied really hard to become a great actress.”
The star, who has been spotted in the brand for big events, is a fan of Caovilla’s Swarovski elements, which are incorporated into the collection every season. “That’s our DNA,” Caovilla said, pointing out embellishments on sneakers, sandals and espadrilles for spring.
The creative director is also determined to keep his customers feeling good in his shoes. “Every shoe must be comfortable and nice,” he said. “I don’t agree with the way of thinking that nice shoes can be uncomfortable. We are one of the few brands that owns are production. We have a good artisan team to support the styling.”
Caovilla’s vision is clearly paying off: The brand has gone from producing 20,000 to 120,000 pairs of shoes in just five years.
The creative director said he’s careful to spread the business evenly throughout three regions: a third in the U.S., a third in the Middle East and Europe and a third in the Far East. “The crisis comes everywhere. You have to be safe,” he said.
René Caovilla launched its first transactional e-commerce site this week and the executive said the first few days had been a success.